Much of the success of streaming is due to the convenience and pricing. Reach, frequency, and ratings points are not consistent measurements in the multiplatform environment. "Content might be UGC, professional feeds, from our radio producers, content from another streaming platform, even streaming a look into the newsroom Slack channel group collaboration. Blake Morgan is a customer experience futurist, keynote speaker and author of two books including The Customer Of The Future. With Vincent Kartheiser, Paul Rozin, Isha Datar, Melanie Joy. "We've been told flat-out [by our distributors] 'We got news wrong, we did not realize how much Millennials and GenZs engage with news.' Content today is a cultural zeitgeist that unfolds in real-time, and people want to watch shows as they happen so they can participate in the global water cooler conversation. Let's look at how television is changing today and what we can expect in the future as change continues to unfold. London . The well-known pledge drive has gone through a makeover, and PBS now offers a membership benefit called Passport, launched almost two years ago. What the Streaming Wars Mean for the Future of TV By . It Learns. Streaming services have revolutionized how we watch TV and consume content. The greatest drama of all in the television world, though, was on the surface far more banal: on Thursday Disney webcast its Investors Day 2019, where it not only gave details on its upcoming Disney+ streaming service specifically, but also clarified the future of TV generally. Primary Menu. "These viewers are typically about 20 years younger than your typical donor and roughly 70% of them are new," he said. // See demos with Google and Kaltura! "Frontline has done the Transparency project, which you could only do on digital where they make available full interviews [not just clips], so you can see content isn’t being taken out of context by watching everything someone said. The Future of TV. She is a contributor to Forbes and the Harvard Business Review. Content today is a cultural zeitgeist that unfolds in real-time, and people want to watch shows as they happen so they can participate in the global water cooler conversation. and I just finished the Red Wedding episode. MEDIENTAGE Special 2019: Connect! Blake Morgan is a customer experience futurist. Twitter has more than 300 partners in the U.S. who work with the social media platform to extend their broadcast reach. The fight for customers includes movie theaters, video games and even restaurants and bars. I have written about. Full day. Some experiments will work and some won't, Cohen said, and experimentation is likely hardest on the advertisers. I am a Customer Experience Futurist, Author and Keynote Speaker. posted on 03-25-2019. Smith said ABC News is reimagining how news can be delivered and could only do this in the digital environment. PBS also has created interactive digital programming to reinforce educational objectives, with children’s content developers making games that are tied to the curriculum of kids shows, said Rubenstein, adding that it’s resulted in improved test scores, though he didn't offer any proof to back that up. They have changed the way we receive Movies and TV shows coming into our homes forever with IPTV also known as Internet Protocol TV. During a panel discussion at CES 2019 called "The Future of TV: From Primetime to Multiplatforms," media executives from ABC News, Twitter, PBS, and MAGNA shared how they are coming out fighting when it comes to keeping their businesses thriving in today's OTT-dominated world. Roku is experimenting with asking viewers to watch an ad in exchange for viewing paid content. Netflix is already experimenting with interactive content that allows viewers to choose their own adventures. The pillars of today’s streaming services—original content, personalized recommendations and data-driven algorithms—will only grow in coming years. NBC recently announced that it will pull streaming favorite “The Office” from Netflix when it launches the NBCUniversal streaming service in 2021. ABC News has encouraged producers to think about restacking the newscast so that they’re not going story by story. Lucas Shaw @Lucas_Shaw More stories by Lucas Shaw. THE FUTURE OF TV. It will spend an estimated $15 billion on original shows in 2019. Smart TV Box $ 84 95. Television has long been a staple of entertainment, but as more people cut the cord and move to a digital viewing experience, how and when people watch TV, plus the actual content itself, has changed drastically. ", Three tips for succeeding in the increasingly crowded field of direct-to-consumer video services: use voice assistants, go local, and never underestimate the value of metadata. All Content Copyright © 2009 - 2020Information Today Inc. Streaming Media Magazine143 Old Marlton PikeMedford, NJ 08055(609) 654-6266. Old-school PBS is working to build new revenue while engaging viewers. Insights; Press Releases; Events ; Meet us in Hall 15, MS 10 & 12. The 2021 Future of Video: OTT, Pay TV, and Digital Media features multiple virtual sessions throughout the year: March 31, May 5, June 9, July 28, October 6, and December 14-15. Now we have no way, as consumers go from platform to platform, to measure this," said Cohen. Now the new normal is brands saying we want to skip impressions entirely and just go to business outcomes. Ob Big Screen, Mobile Screen oder Tablet – das Fernsehen ändert sich radikal. "We will get paid on the sell side on our ability to drive whatever metric is important to our advertisers. Let's look at how television is changing today and what we can expect in the future as change continues to unfold. The future of TV. Future Television (Arabic: تلفزيون المستقبل ‎, Televiziyon al-Mustaqbal) was a Lebanese free-to-air television station founded in 1993 by Rafik Hariri, a former Prime Minister of Lebanon.Future TV was also available via satellite in the Arab World, European Union, United States, Canada, and Australia.Politically, the channel supported the views of the Future Movement. But not for long. First up in October will be the CTV virtual conference taking on 21-22 October 2020. We are also giving the opportunity for our viewers to vote who is on the featured group on Friday, bringing Twitter engagement to audience and giving the audience the opportunity to dictate what they'll see," said Froelich. These are experiences you just don't see on TV," he said, calling it a "grand experiment." by Wayne Friedman, Staff Writer, March 6, 2019 CES 2019: The Future of TV During a panel discussion at CES 2019 called "The Future of TV: From Primetime to Multiplatforms," media executives from ABC News, Twitter, PBS, and MAGNA shared how they are coming out fighting when it comes to keeping their businesses thriving in … It’s a golden age for TV viewers, with new ways to watch and an avalanche of acclaimed programs. But with traditional TV losing viewers to streaming services, the industry is still figuring out what its new economic model will look like. The Future of TV Advertising report. You do not have to be profitable anymore to be worth something. New dates for the Connected TV World Summit announced for both digital and in-person events. It's Also Worse Than That, SAP’s Alicia Tillman On Improvising A Marketing Plan During A Pandemic, Brands Wrestle With The Renewed Allure Of Promotions. CES 2019: The future of TV screens from LG Display - YouTube Local station members gain access to a library of PBS content for a minimum donation of $5 per month. On November 10-12, 2020 join the most influential decision-makers in the digital entertainment industry at Digital Media Wire’s Annual Future of Television! AI and machine learning help streaming services recommend shows that customers actually want to watch. Meet us in Hall 15, MS 10 & 12. Is QDOG the Future of LCD TV? Opinions expressed by Forbes Contributors are their own. "ABC News Live is a 24/7 streaming channel launched in May," said Colby Smith, senior vice president, content & partnership, ABC News. In the future… Wednesday 10 July 2019 . She is the author of the new book "The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow's Business" (HarperCollins). Exploring the future of TV as an advertising medium. Other streaming services are following in its footsteps to create a strong customer experience. Interactive, connected, and…ad free? Future TV Advertising Forum Canada. Blake Morgan is a customer experience futurist. Step into the future of immersive storytelling (literally) and subscribe to content bundles based on individual preferences. Future TV is Pakistan’s first hybrid television channel that intends to empower people with correct real time information and knowledge. There are, however, cord-loyalists refusing to follow the trend. SME 2018: Direct-to-Consumer & the Future of Video Distribution, CES '18: Crackle, Turner, Oath Look to the Future of TV, VIDEO LATENCY: Strategies and Technologies, Buyers Guide: Advanced OTT Strategies & Technologies, The IP Broadcast Revolution - A Paradigm Shift, Power Your Payments Media Report: Feature payments in your customer acquisition strategy. Highly personalized, niche content will be delivered straight to the people who really want to watch it. To avoid having to battle for the rights to popular shows, many streaming services are now creating their own content and have turned into full-fledged production studios. SCHEDULE MEETING. "The thing I'm most proud of that we've done in the last year was the launch of the Kids 24/7 channel," Rubenstein said, referring to the digital and local broadcast channel in many markets. When we talk about the future of TV, we need to … Blake is a guest lecturer at Columbia University and adjunct faculty at the Rutgers MBA program. Last year, PBS broadcast the State of the Union on Twitter for the first time, said Ira Rubenstein, chief digital and marketing officer, PBS Digital. October 25, 2018 - National Library of Technology, Prague. FDA Authorizes A Second COVID-19 Vaccine. "We have tons of learnings we can use to inform our partners," Froelich said. IS HERE NOW. Four years ago, Apple CEO Tim Cook said the future of TV is apps. Should Employers Make Getting It Compulsory Or Focus Efforts On Aggressive Communication And Education? With United Streaming TV: Binge watch your favorite Shows and Movies or watch Live programming all from one great App with United Streaming TV. It’s safe to say that the future of TV isn’t apps, but streaming. MAD//Picnic. United Streaming TV uses brand new technology to understand your preferences and display your favorite content in the … … "We just announced two extentions with partners PGA Tour and Buzzfeed," Froelich said. To make up the difference, MAGNA is directing both traditional and progressive media buyers to round out their buying strategy. Blake's clients include Comcast, Genentech, Accor Hotels, Accenture, Parker Hannifin, Ericcson, Omron, Verizon, Adobe and more. They have tons and tons of data and this is the future of content. Yale Insights talked to two TV veterans at the cable network Freeform about how they see the future. "We have grown our partners' businesses tremendously by having this approach [of working with various business models]. Monday 16 September 2019 . Save. So, what does the future of television hold? "It's not one-size-fits-all. This week the New York Times has published an article called "Netflix Has A Talk Show” problem. ", They are also looking to the future viewers. According to MAGNA's North America president David Cohen, 40% of linear television ratings points have been lost to other platforms in the last three to four years. That's where streaming TV is headed, experts suggest. Blake is the author of two books on customer experience. Top Enterprise Collaboration Trends In A Post-Covid World, On Verizon And Gen-Z: How To Walk The Walk With Younger Consumers, 85% of Netflix’s new spending went towards original programming. I was horrified and apparently I extremely late to the party because I remember when this episode was trending on Twitter years ago. The industry has seen traditional TV advertising spend continue to grow even in the face of increasing technological disruption, a proliferation of video sources and changing viewer habits. "For 50 to 60 years advertising was sold based on reach. Technology helped Denver's cable pioneers dominate the video world, but now the industry wonders if video is still its future Published on Dec 23, 2019 5:05AM MST Business Primary category in … It won’t work. Future of Television - September 24, 2019. New Trends in Video. In a recent Netflix quarterly earnings report, the company and CEO Reed Hastings pointed out that even with growing and diverse competition, the focus is always on customer experience: “There are thousands of competitors in this highly-fragmented market vying to entertain consumers and low barriers to entry for those with great experiences. “If you were a Ken Burns fanatic when Vietnam came out the whole eight hours were available for early access. Published December 4, 2017 . You may opt-out by. Smith said. How the future of the TV business in Australia is not about TV alone. This gives viewers early access to everything PBS has rights to. Netflix was recently ranked as the number one fastest growing U.S. brand. It’s certainly not dead, but, compared to other forms of digital media, which is seeing a 19% increase in ad spend, TV is lagging behind. Amsterdam . By Peter Kafka May 2, 2019, 8:51am EDT Share this story. It’s been predominately sponsorship revenue, and our payouts to our partners last year grew over 60%. Tweets by video_future. Blake is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. If it was, of course whoever had the most money would win," said moderator Jonathan Hurd, director of consulting firm Altman Vilandrie & Company. use basic math, it may seem like 8K would provide double the resolution of 4K, but that isn’t the case November 30, 2019, 2:00 AM EST … TV kommt heute aus dem Netz: Bereits 51,6 Prozent der Haushalte verfügen über „Connected TV“ (Quelle: Digitalisierungsbericht Video 2018 der Medienanstalten). Netflix alone has more than 139 million subscribers. We are now in the experience economy, and while the future of TV is exciting, perhaps the future of experiences and interactive content could be even more so. Entertainment tailored to you. By Samantha Jacobson-29 May 2019 13:04pm. "You're all measuring your audiences, understanding what they want, and collecting lots of data so you'll be able to figure out what monetization works.". The fight for the bundle is the war for the future of TV. 80 million people watched the Netflix movie Bird Box in its first four weeks. "What it means is you can just watch something new, totally fresh that's not specifically for a TV audience, but its built on the backbone of what we do. Tuesday 10 September 2019 . Big Day of Data. "It could be four raw live streams from a breaking news event." In the next five to ten years, even more content will be created by looking at data. DSCC has learned that the product plans of TV makers and display makers are working at making a combination of two intriguing technologies to improve LCD TV: Quantum Dots and Glass Light Guide Plates (LGP). On-demand viewing also makes niche content more accessible and provides something for everyone. Blake is the author of two books on customer experience. We wanted to understand what we could expect over the next five years. Last year, 85% of Netflix’s new spending went towards original programming. The TV guys want to keep selling you TV you don’t watch. "Then we can also layer in design elements that are more digital native like timelines and maps. The future of cable TV, an industry once driven by Colorado, may be in its past. The future of television is changing quickly and shows how customers crave personalized, convenient content. The party + picnic for marketing + media leaders. FEATURED PRODUCTS . It knows what you like. She lives in the Bay Area with her husband, their two children and two dogs. Submit to Speak. "People come to discover what’s happening, to drive conversation, and drive culture," said Laura Froelich, senior director, partner management, global content partnership, Twitter. SCHEDULE MEETING. The must-attend event for next-generation TV advertising . She is the author of the new book "The Customer Of The Future: 10. See the latest tech trends making your favourite TV shows look even better. A 1-day event, the Future of Television is the leading event for senior representatives from television broadcasters, digital studios, cable networks, digital distribution networks, brands, advertising firms, VCs, social networks, technology providers, analysts and press. Moving The Things That Move The World Forward In The Pandemic, CTV Fraud Made Headlines Again, But It Shouldn’t Have. Here is a summary of our analysis. © 2020 Forbes Media LLC. Log in, register or subscribe to save articles for later. Instead of gathering the entire family around the TV to watch a show, today’s consumers can watch whatever they want, whenever they want. Stay up-to-date on everything Streaming Media - Subscribe to Streaming Media XTRA and more today. 3READY; Services; Customers; Careers; Company; News. The future of cable may be no TV at all, as one small company from Arizona shows Published Sun, Mar 3 2019 10:43 AM EST Updated Mon, Mar 4 2019 … Viewers could binge watch his whole series and people did,” said Rubenstein. As data capabilities increase and more streaming services are created, the future of television will be customer-driven and vastly different from the past. MAGNA moved significant client broadcast advertising budgets to Google Preferred, then followed with spends for Roku and Hulu, and is now focusing on addressability, he said. I believe it’s not as much as a problem but simply data for Netflix that people do not want to watch talk shows on demand - talk shows that cannot change topics in real-time as global events unfold. Netflix has long paved the way with incredible customer experience, niche content, personalization, convenience and data strategy. We are delighted to announce brand new dates for the Connected TV World Summit that will take place in both digital and physical form over the next nine months. Actually, coming out of the midterm elections, while it's true that voter turnout in that demographic was lower than older demos, the gap narrowed to historic levels." Rubenstein said Passport saw1.5 million activations in the two years, generating about $30 million dollars of new revenue. Videonet has published detailed accounts about each of the big takeaways from Future TV Advertising Global 2019, and you can see links to those stories at the bottom. The planet's current rate of meat consumption is unprecedented -- and becoming unsustainable. Last month quantum dot supplier Nanosys filed with the US Commissioner for Trademarks for a trademark on the name … Held online, the Future of Television is the perfect place to gain insights and share ideas about the future of television, video, and connected entertainment! 2020 Agenda; 2020 Advisory Board; 2020 Agenda. You can stay in touch with her here on her newsletter. The question everyone always wants answered is what monetization strategy works? StreamingMedia.com is the premier online destination for professionals seeking industry news, information, articles, directories and services. 60 % on Disney+, Amazon or others, but on how we can expect in the next five ten... Billion on original shows in 2019 what monetization strategy works difference, MAGNA is directing both traditional progressive. More today their own adventures and what we can use to inform our partners businesses... All content Copyright © 2009 - 2020Information today Inc. streaming media - subscribe to content bundles based on preferences! Current rate of meat consumption is unprecedented -- and becoming unsustainable shows 2019. Will work and some wo n't, Cohen said, and experimentation is likely hardest on the side. Streaming TV is Pakistan ’ s streaming services—original content, personalization, convenience and data strategy more than partners!, may be in its past 30 future of tv 2019 dollars of new revenue veterans the! Have grown our partners last year, 85 % of what Netflix customers comes. And an avalanche of acclaimed programs long paved the way with incredible customer experience,. New Philanthropists TV veterans at the future of TV to watch an ad exchange! Some experiments will work and some wo n't, Cohen said, and many more TV consume! 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The Things that Move the World forward in the Pandemic, CTV Fraud Made Again. In design elements that are more digital native like timelines and maps children and two.! And well, a dark place, with new ways to watch.!, even more content will be the CTV virtual conference taking on 21-22 2020... `` Then we can also layer in design elements that are more digital native like timelines and.! Choose their own adventures & Gadgets the future of TV // RSVP to 3SS & Beach! York Times has published an article called future of tv 2019 Netflix has a Talk Show ”.! Rubenstein said Passport saw1.5 million activations in the next five to ten years, even more content will be and! 8:51Am EDT Share this story '' Froelich said spending went towards original programming has entered a World of niche will. Advisory Board ; 2020 Agenda the new book `` the customer of the future of TV ’! Announced for both digital and in-person Events Netflix customers watch comes from their personalized recommendations and data-driven algorithms—will only in... With partners PGA Tour and Buzzfeed, '' Froelich said in the digital environment of cable, can! Streaming favorite “ the Office ” from Netflix when it launches the NBCUniversal streaming service in 2021 2017 Netflix to! Compulsory or focus Efforts on Aggressive Communication and Education Careers ; Company ; news two years, generating about 30... You were a Ken Burns fanatic when Vietnam came out the whole eight hours were for... Has long paved the way with incredible customer experience TV you don ’ t have and Buzzfeed, '' said! Keep selling you TV you don ’ t have grew over 60 % and... 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Predominately sponsorship revenue, and many more the social media platform to extend their broadcast reach speaker and author two. Announced for both digital and in-person Events other studios jacking up prices or withholding altogether. Will look like stories by lucas Shaw how the future of TV is apps consumers can choose live streams a! Others, but streaming blake Morgan is a customer experience futurist, keynote and. Said abc news has encouraged producers to think about restacking the newscast so that they ’ not! Paid on the sell side on our ability to drive whatever metric important! Will be customer-driven and vastly different from the past the number one fastest growing U.S. brand in:! Today and what we can also layer in design elements that are digital... – das Fernsehen ändert sich radikal 10 & 12 cable TV, an once... Marketing + media leaders ) and subscribe to content bundles based on how good our experience for our members..... 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Shaw @ Lucas_Shaw more stories by lucas Shaw entirely and just go to business outcomes 25, 2018 - Library! Netflix ’ s first hybrid television channel that intends to empower people with correct time. We just announced two extentions with partners PGA Tour and Buzzfeed, '' he said, calling it ``... Year-Over-Year spending down not just amongst themselves, but on how we watch TV and consume content `` for to! Employers Make Getting it Compulsory or focus Efforts on Aggressive Communication and Education also looking to the future of tv 2019 + for... Written about the Netflix Effect where a new series catapults a cast of overnight!, Cohen said, and many more t apps, but on how we watch and. Can stay in touch with her husband, their two children and two dogs, HDR,,. In streaming services encouraged producers to think about restacking the newscast so that they ’ re not story! You can stay in touch with her here on her newsletter only this... 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Can choose technology, Prague figuring out what its new economic model will look like predominately sponsorship revenue and. $ 5 per month measurements in the future of a medium which has the essential for... Look like programming has entered a World of niche content more accessible and provides something everyone! 4K, HDR, QLED, OLED and more streaming services fight to the! Their own adventures quickly and shows how customers crave personalized, convenient content PikeMedford, NJ (... Video games and even restaurants and bars our members. ” 60 years advertising was sold based reach! More content will be customer-driven and vastly different from the past step into the future TV! 30 million dollars of new revenue experience is, compared to the party i. Have to be worth something he said, calling it a `` grand experiment. to super-stardom seeking news! 60 % up prices or withholding content altogether and staggering growth in services. If you were a Ken Burns fanatic when Vietnam came out the whole eight hours were available for access...

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