If 2020 was the year of CTV, 2021 will be the year of CTV advertising, The FTC is suing Facebook to unwind its acquisitions of Instagram and WhatsApp, The Music Industry Is Trying to Engineer Viral TikToks to Sell Old Records, Amid HBO Max and Warner Bros. chaos, entertainment executives defend streaming push, Newsmax TV scores a ratings win over Fox News for the first time ever. Lastly, here are some figures on the future of media and entertainment that are particularly interesting: By 2021, Cisco says that 82% of all internet traffic will stem from digital video. What is the future of Windows Media Player regarding Windows 10 and the introduction of Xbox Music and the Xbox Music service and integration with OneDrive? We use cookies to improve your experience on our website. Does the tablet computer represent the future of media? In the US, the CAGR of time spent on media between 2018 and 2022 is expected to be +5% for digital channels and -2% for traditional channels. The legislation was conceived and drafted largely in the interest of supporting public television. Traditional media will stay and will not die, but it will have to change and evolve. While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. We see changes every day; we change every day. That’s the key finding of PwC’s annual “2018 Media & Entertainment Outlook,” which projects that industry revenues will reach $792.3 billion by 2022, up from 666.9 billion in 2017. Follow him on Twitter at @bryan_lufkin. The Tablet Computer: A New Digital Age? User loyalty is a critical factor in a media landscape dependent on … The Future of Media challenge is seeking to explore pathways to optimize digital platforms of existing media houses or explore new media pathways of generating revenue. Social media marketing:Social media and content go hand-in-hand to a great extent. Future Media Concepts Driving the Job Market Mobile Video Marketing. This … Platform companies are drawing increasing scrutiny from regulators. As it's doing in many other industries, artificial intelligence is making a splash. Tech-savvy consumers certainly seem to think so—on the day Apple’s much-hyped iPad hit the market in April 2010, the company sold more than 300,000 devices. With the revenue streams that have sustained the media industry for decades drying up, subscriptions may be the only viable future for independent media. ), The Music Industry Is Trying to Engineer Viral TikToks to Sell Old Records (Ocean Spray has a lot to answer for. What’s the hype all about: the future of social media Due to the COVID-19 crisis, many facets of our lives have moved online. The title has gone heavy on discounting lately, but Bunting sees that as a long-term play rather than a short-term boost. Facebook and Google used to be the future of news. The highly regarded analyst behind The Stratechery, Ben Thompson, notes that digital content "Publishers face infinite competition and have uncompetitive advertising offerings." Despite this relatively strong anticipated growth, the industry is not insulated from the economic fallout of the COVID-19 pandemic. Video has become a major trend and type of … OTT (Over the Top) platforms will be the future of Indian Media & Entertainment Industry, with its diverse content and growing audience. Artificial intelligence. If you're a sports fan, you've probably heard of The Athletic; and if you have even a passing interest in seeing people pay for quality journalism, you'll know it well, after it raided the best sports desks in the country to build a dream team of writers earlier this year. Since the pandemic began, 50% of Millennials and Gen Zers report spending more time on YouTube, 47% spend more time on Facebook and 34% on Instagram. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Published on April 23, 2019. Credit: Photos courtesy of the individual members. A Golden Age of Marketing “I look at 2030 as an opportunity. Business models are evolving to accommodate a new class of consumer creators and hybrid monetization opportunities. But even years before the pandemic pushed us closer to screens, various social media platforms appeared and have been contributing to the ever-closer relationship between us and our smartphones. While the media and entertainment industry was one of the first sectors of business to navigate digital disruption, its transformation is far from over. Many in the media are looking to start 2021 positively and act on the harsh lessons of this year to make up lost ground. ... Bryan Lufkin is the editor of Future Now for BBC Future. The long term value of community-building onsite and in the real world is key to these initiatives — and to building a sustainable future for digital media publishers. Social media will eventually shift to gadgets such as glasses or and implants. The answer was complicated: demand dipped with the exception of media brands in certain well-defined verticals and those that deliver solid purpose campaigns. Some time ago, I participated in Havas Media Group Conference about organic marketing. Sign up here. The Latest news for the marketing & media industries. And most publishers still see marketers as a means to an end, too: a way to pay the bills. 1. The Future of Media: A New Framework for Valuing Content Accenture forecasts that the global GDP contribution of the communications, media and platforms sectors, which include traditional and digital-native media companies, will see a compound annual growth rate (CAGR) of 8% from 2019 to 2022, compared to a 0.5% CAGR across all industries. Global ad spend sees faster-than-expected recovery thanks to e-commerce and video boost, How Fifa 21 used players as influencers: ‘Everyone wants to see them’, Premier Sports takes stake in Joe Media to drive online impact, Nielsen commits to replace TV ratings system with cross-media model by 2024, The FTC is suing Facebook to unwind its acquisitions of Instagram and WhatsApp (This is the big one, read up. For mobile apps and connected mobile app development services this likelihood appears vivid. The future of media is niche. More and more of the customer … Digital Media and Society: Implications in a Hyperconnected Era. The future of media and entertainment. The report highlights six implications for the media and entertainment industry, each with a value map to illustrate major impacts for industry players. Future-facing media strategies will obsess about ways to land the brand’s story and content to life on those apps and websites. The Matrix-like future: Movies, games, TV all blur Monthly global household expenditure on media and entertainment in 2022 is predicted to be 30-40% less compared to 2019, while global advertising spending for 2020 is expected to decrease 8.1% from 2019 levels. A weekly update of what’s on the Global Agenda, expected to decrease 8.1% from 2019 levels, media will be spent on digital video and social media platforms, more time on YouTube, 47% spend more time on Facebook and 34% on Instagram, This is how COVID-19 is affecting the advertising industry, Centre for the Fourth Industrial Revolution, Schwab Foundation for Social Entrepreneurship. Debating the future of media. Miles Jacobson, studio director of Sports Interactive (SI), oversaw one of the most challenging rebrands in gaming history when SI ceded the much-loved Championship Manager brand to Eidos and built spiritual successor Football Manager in its place. It’s time for us to collaborate, and define the paradigm shift that’s taking place. Google Plus tried something like this before to little success, but spurred … It's time for The Athletic to sound a little bit more British, they say. Throughout the report, we use this framework to examine the relative opportunities and risks for each role in the system. Steven Rosenbaum: Back in 2010, New York City Economic Development commissioned a survey to plan for the future of media and technology in New York City. These economic and behavioural shifts are accelerating transformation across the ecosystem. Explore the latest, and greatest, creative work from around the globe. Matt Erickson, Marketing Director at National Positions. It’s 2020, pandemic’s changed a lot, and here’s what we think about the future of marketing. As these dynamics play out, a new framework is needed to understand how media companies will create value in the future. The Future of the Media and Entertainment Industry will be Interconnected. In October, I explored whether branded content, the supposed saviour of news media, was going to live up to this promise or become a casualty of pandemic-induced cuts. In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. This includes the growth rates of various media and entertainment sectors, TV viewing trends, and social media … When Lyndon B. Johnson signed the Public Broadcasting Act into law in 1967, he established the Corporation for Public Broadcasting—and, soon after, the Public Broadcasting Service and National Public Radio—setting aside government funds for television and radio programming. Rather than bombarding them with ads, which continues to frustrate many social media users,... 2. It's definitely more focused. Since social media users are starting to shy away from sharing personal updates publicly... 3. That's because she's confident most people who try The Athletic will stick around. Helping publishers increase engagement, improve monetization and drive new audiences. Also available in your inbox every Thursday as The Drum's Future of Media email briefing. But there's no way that filmmaking is going to stay flat.” This creates an opportunity to innovative relevant products or services that will revolutionize the media sector. In research for this discussion, I came up with a few insights on what I foresee coming up next in the world of social media. You can subscribe to it here if you’d like it your inbox once a week. ... To hold the integrity of media content in better check, RSF is working on an initiative to set up a set of third-party criteria called "media trust indicators" to provide public audiences, advertisers, investors, donors and authorities with evaluations of the credibility status of media… So begins the war of the voices, to see which platform—if any—can rise to mainstream status and shape the future of social networking. Checking the numbers — 72% of 3,200 executives polled by Deloitte said the ability of their employees to adapt, reskill and assume new roles would be a priority for navigating future disruptions. As mentioned above, privacy will become a priority in the future of social media. Providing great companies with the recognition they deserve. Social media will help brands deliver a better customer experience. The Future Of Media: Disruptions, Revolutions And The Quest For Distribution. COVID-19 has accelerated secular shifts across the media and entertainment industry. By Ad Age Collective Expert Panel. For years, Global has delivered out of home and audio ads but to future-proof, it restructured its sales team to have both working in tandem for top campaigns. The Rise of Dark Social. Well, that’s this week’s round-up. This is an extract from The Drum’s Future of Media briefing. The transactional nature of the relationship between media … If the content posted on social media platforms does not connect with its audience, hardly anybody will read it. Think of a conspiracy theory style pinboard connected with strings and pins. In the last 10-15 years, technology has changed human behavior more than ever, and it will change us even more in the future. With the above regarding Xbox Music, I am seeing less focus or attention on improving Windows Media Player... but it is one of the better programs to manage large libraries of music. Take a fresh approach to raising your profile with potential clients. ), Democracy cannot function without media freedom, Amid HBO Max and Warner Bros. chaos, entertainment executives defend streaming push (HBO may have just executed cinema...), Christopher Nolan went nuclear on Warner Bros. He’s undiplomatic — and correct, Newsmax TV scores a ratings win over Fox News for the first time ever (End of an era?). The interviews are still coming thick and fast but we expect things to slow down soon... right? Search 2,345 jobs in marketing, advertising, creative and media. Managing Director, UK. Thinking about what the future of social media might be is a funny thing. While individual companies will be affected differently based on their situation and response, the value map provides a directional understanding of which roles are well-positioned and which are at risk. Users are moving away from desktop and toward mobile. “As media capabilities continue to expand, … I spoke to Sinead Bunting, the European vice-president of marketing at The Athletic and her new agency partner Kevin Chesters, owner and founder of Harbour, about the purpose and execution of its incoming campaign. Social participation and sharing will drive successful media networks and properties. In the UK, its reputation and huge talent pool will only take it so far, however, so now, it's time for a proper marketing push. Social media has complicated the way we communicate for the better part of a decade. Or is it niché? It's all about how close you are to the audiences, how you analyse and track numbers. Guess again. The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. This article is about: World, Future Of Media, Global, The Athletic, Cnn, Media, Media, Brand. This is forecast to increase to almost 3.43 billion by 2023 (Statistica, 2020b). Fifty years after the Public Broadcasting Act’s passage, Mitchell reflects on the history of public broadcasting in the US—from its unusual birth to its ups and downs over the years—and discusses the future of publicly funded media, in 2021 and beyond. In an attempt to simplify the complex web of relationships in media today, we have introduced a value map that represents the major roles and dynamics involved in content creation and distribution. brands want to pay for specialists who know their sector intimately. February 27, 2018. I'm at john.mccarthy@thedrum.com or @johngeemccarthy on Twitter. Debating the future of media. There will be 26.3 million VR headsets shipped in 2022, up from 100,000 in 2016. In developing this analysis, it is clear that 2020 represents a watershed year for the media and entertainment industry. … The author cannot in fact see the future, much to his regret. This white paper from the World Economic Forum Platform for Shaping the Future of Media, Entertainment and Culture – the third in a series investigating the impact of COVID-19 on the media and entertainment industry – outlines long-term implications for the media ecosystem, including changes to industry structure, user experience, monetization and data practices. It appears the jack-of-all-trades content house is on thin ice; brands want to pay for specialists who know their sector intimately. What the future of media looks like for CNN without Great Big Story By Shawn Lim - 08 December 2020 03:01am Bradley also oversees CNN’s digital … Making shareable content: Technology enabled us to consume a different kind of content and more importantly, to create content. Expected Future of Mobile Apps. While it’s hard to predict how the future of social media marketing will look like in the next 10 years, there are several trends that can be forecasted. At the close of 2019, the number of social media users worldwide had hit 3.5 billion. PRESERVATION OF DIGITAL ASSETS INCLUDES THE FUTURE MEANS TO ACCESS AND EDIT THEM Storage in the cloud solves many problems from redundant storage devices or orphaned file systems. Holding events to support, inform, challenge and advise. The consumption gap between digital and traditional channels has widened. According to a report by Multichannel News, by 2025 half of those under the age of 32 who watch... Data Analytics and Public Relations. Tip, a new digital Age digital video and social media you subscribe! Many people across the media, which is in digital communicate for the streaming industry, the... Mouth marketing with a TV ad pushing a two-for-one deal lately, but Bunting sees that a. Restructure by around two years to answer for is a Registered Trademark and property of Carnyx Group Ltd 2020 the... No way that filmmaking is going digital at 2030 as an opportunity to innovative products. 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